About Destino Beverage Consulting
A beverage alcohol consultancy in San Juan, Puerto Rico, led by an operator who has built brands, run finance, and sold into the industry.
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Two decades of beverage expertise
Every great brand starts with a vision. Turning that vision into sustainable success takes structure, strategy, and market insight.
Destino Beverage Consulting brings more than two decades of experience across spirits, wine, and beer to guide brands through every stage of growth. We work with founders, owners, and investors on fractional CEO and CFO leadership, go-to-market strategy, distributor development, market expansion, finance and analytics, and brand positioning.
We're based in Old San Juan, Puerto Rico, a vantage point on the Caribbean, U.S. mainland, and Latin American markets.
Leadership
Tucker Malsch
Managing Director
Tucker Malsch is the Managing Director of Destino Beverage Consulting. His career spans brand innovation, finance and operations, business development, and analytics across beverage alcohol and consumer goods.
At Mark Anthony Brands, he ran the innovation group, whose launches included Cayman Jack. He has worked in business intelligence and analytics at Mike's Hard Lemonade, as Director of Business Development at American Vintage Beverage, as CFO, COO, and partner at Marquis Vodka, and as Director of Finance and Operations at VEEV Spirits.
From 2015 to 2024, he was Vice President of SaaS Sales and Business Development at TABS Analytics and TELUS Consumer Goods, where he built a consumer goods analytics practice from zero to more than $5 million in annual recurring revenue. Earlier in his career, he was a consultant with 8020 Consulting and a senior strategy analyst at American Airlines.
Today, alongside Destino, he serves as fractional CEO of Percival Creek, a licensed brewery, cidery, and distillery in Tumwater, Washington, operated in partnership with South Puget Sound Community College. He is also the author of The Act 60 Guidebook: Life, Business & Tax Strategy in Puerto Rico.
Experience
- Mark Anthony BrandsRan the innovation group; launches included Cayman Jack
- Mike's Hard LemonadeBusiness intelligence and analytics
- American Vintage BeverageDirector of Business Development
- Marquis VodkaCFO, COO, and Partner
- VEEV SpiritsDirector of Finance and Operations
- TABS Analytics / TELUS Consumer GoodsVP of SaaS Sales and Business Development, 2015–2024; built the practice to $5M+ ARR
- Percival CreekFractional CEO (current)
- 8020 ConsultingConsultant
- American AirlinesSenior Strategy Analyst
Education
- University of Southern California, Marshall School of BusinessMBA, Finance and Entrepreneurship
- Vanderbilt UniversityBA, Economics
Contact
Let’s talk about where your brand goes next.
Book a 30-minute intro call. We’ll learn about your brand, your goals, and your challenges, and tell you honestly whether and how we can help.